15 Social Media Post Ideas for Artists to Engage Fans and Build Hype
By Eric Alper
For artists looking to grow their audience and keep fans engaged, social media is an essential tool. Whether promoting new music, sharing behind-the-scenes content, or announcing upcoming events, these post ideas can help create excitement and build a deeper connection with listeners.
- Encourage fans to stream your new release
Your latest song is finally out, and you can’t wait for listeners to hear it. Direct fans to tap the link in your bio, hit play, and share their favorite part in the comments. Every stream counts, and their support makes all the difference. - Announce new music availability
Your latest track is live and ready for fans to enjoy. Whether it’s through headphones, in the car, or on a party playlist, encourage listeners to check it out. Asking fans to tag you in their stories and share their thoughts can boost engagement. - Start a conversation about lyrics
Music is all about connection, and you want to hear from your audience. Ask fans to drop their favorite lyric from the new song in the comments and share what it means to them, fostering a deeper bond through music. - Promote a new music video
Your latest music video just dropped, and you want fans to experience it. Direct listeners to YouTube, encourage them to comment on their favorite scene, give it a thumbs up, and share it with someone who would love the song. - Launch limited edition merch
For dedicated supporters, you’ve just released special edition merch, but once it’s gone, it’s gone for good. Encourage fans to head to your shop and grab theirs before they sell out. - Encourage fans to share your music
Love this song? Ask fans to share it with a friend who needs to hear it. They can post it in their stories, add it to their playlist, and tag you so you can personally thank them. Every share makes a huge difference. - Build excitement for an upcoming show
You’re hitting the stage soon, and you want to see your fans there. Ask who’s coming to your next gig, encourage them to comment with their city, and tag a friend who should come with them. Make it a night to remember. - Ask fans about their favorite song
Which of your songs speaks to your fans the most? Ask them to drop a comment about which track hits differently for them and why. Their feedback fuels your creativity. - Get input on future tour locations
Planning future shows? Ask your biggest supporters where they want you to play next. Encourage them to comment their city and help make it happen. - Create a TikTok challenge
Start a new challenge using your latest song and encourage fans to participate. Ask them to create a fun video, use the track, and tag you. Let them know you’ll be reposting your favorites to keep the momentum going. - Announce a radio feature
Your song is now playing on a major radio station—big moment! Let fans know where they can tune in and encourage them to tag you if they hear it live. - Share behind-the-scenes content
Give fans a look into your creative process with exclusive behind-the-scenes footage from the studio, video shoot, or songwriting sessions. Let them experience the journey with you. - Host a giveaway
Give back to your amazing supporters with a special giveaway. Offer exclusive merch, concert tickets, or signed memorabilia, and encourage fans to enter by following you, liking the post, and tagging a friend who would love your music. - Ask fans to save and share your song
One of the best ways for fans to support you is by saving your song to their playlist and sharing it with friends. Let them know how much it helps and thank them for being part of your journey. - Celebrate milestones with your fans
Hit a big milestone? Whether it’s streaming numbers, a chart position, or a personal achievement, celebrate with your fans. Thank them for being part of your success and let them know how much their support means.
Eric Alper is a Canadian publicist, music correspondent, blogger, radio host and former director of media relations, at eOne Music Canada based in Toronto, Ontario.
Website: www.thatericalper.com